This is the first look at the logo for the upcoming Big Brother spinoff, Celebrity Hijack.

The three-week series - airing on E4 from January in place of Celebrity Big Brother - follows the traditional BB format but features a group of "gifted" young housemates competing for a £50,000 prize fund.

"Not only has that E4 gone and been naughty by pinching Big Brother from C4, it's only gone and duffed up the logo with a ruddy big fat E4 purple splat," a source told DS. "Goodness knows what mischief lies ahead. But one thing is for sure, the Big Brother: Celebrity Hijack logo does exactly what it says on the tin, well maybe what was in the tin."

Dermot O'Leary, who last week after six years, will preside over the spinoff show as his BB swansong.

Source: DS:BB